Stadium Crowd Management explores how fans move through a cricket match day, from arriving at the stadium to finding their seats and heading home. The project identifies where that journey breaks down and proposes ways to make it easier to navigate.
Project
Stadium Crowd Management
Year
2026
Scope of Work
Research, Journey Mapping & Systems Design
Project
Project Overview
A match-day experience extends beyond the game. Finding the right entrance, locating a seat, and arranging the journey home all shape how fans experience a stadium.
We mapped the cricket ecosystem and followed a fan’s journey across seven stages, examining the people, services, and infrastructure involved. This helped us connect individual moments of confusion to wider gaps in how the experience is organised.
Challenge
Our research pointed to a recurring issue: crowds were being managed reactively rather than supported by a clearly designed journey. Breakdowns in signage, navigation, seat identification, and transport connections created confusion at different stages.
The challenge was to identify where design could help fans move more independently while considering the needs of stadium staff and other stakeholders.
Outcome
We proposed a set of connected interventions: a signage trail from the metro to the stadium, a stadium map integrated into the ticket, permanent seat markers, and improvements to cab access and parking.
Each proposal addresses a specific point in the fan’s journey. Together, they outline how clearer information and better connections could improve movement through the match-day experience.
Deliverables
Cricket Ecosystem Map
Fan Journey Map
Cause Map
Metro-to-Stadium Signage Trail
Ticket-Integrated Stadium Map
Permanent Seat Markers
Cab Access & Parking Proposal
