FkWith Clothing is a streetwear concept that grew from a conversation between two friends about making something of their own. The project explores that idea through clothing, custom lettering, and the details around it.
Project Overview
FKWith started as a late-night conversation between a friend and me about creating something of our own. We imagined seeing someone wearing clothing we had designed and wanted to explore what that brand could look like. I developed an identity that brings Devanagari and Latin lettering together, then carried it through garment labels, hang tags, packaging, and apparel applications.
Challenge
The challenge was giving FKWith a distinct personality while keeping the identity consistent across very different formats. The mark needed to work on a small garment label as well as on packaging and clothing, with the combination of scripts feeling like a natural part of the brand.
Outcome
The project brought together a visual identity and a set of applications showing how FKWith could exist beyond its logo. The same graphic language carries through the labels, packaging, printed materials, and clothing, giving the initial idea a more complete expression.
Deliverables
Brand Identity
Custom Devanagari & Latin Lettering
Apparel Graphics
Garment Labels & Hang Tags
Packaging Design
