HMT Watches
Intro
This project started with a gap I noticed during research, HMT’s strong heritage wasn’t translating to younger audiences today. The brand felt visually outdated and disconnected from modern culture. I set out to reposition it for a new generation by creating a refined, contemporary identity that stays rooted in its legacy. The goal was to improve its digital presence, strengthen emotional storytelling, and reintroduce HMT as a lifestyle brand and not just a watch manufacturer.
Deliverables:
Logo & Identity Design
Typography System
Color System
Stationery Design
Brand Strategy
Brand Applications
